SARANTIS BELGRADE was established in 1997 with its domicile in Belgrade. The Serbian company’s activity includes the distribution of own Cosmetics and Household Products as well as the distribution of mass market cosmetics of international consumer companies through representation agreements.

Furthermore, the activities of SARANTIS BELGRADE include exports to Montenegro.

During 2011 SARANTIS GROUP acquired the Serbian household products brand TOPSTAR that is present in the cleaning tools category and its product portfolio includes scourers, mops, wipes, etc. Through this acquisition, SARANTIS GROUP further strengthened its position in the household products category in the Serbian market.

Additionally, in 2011 the company launched the own brand BIOTEN in the Serbian market, entering the new category of face and body care.

The company’s brand portfolio includes the own cosmetics STR8, C-THRU, BU, ELODE, BIOTEN, ORZENE and CARROTEN, the own household products FINO, TOPSTAR, CAMEL and TUB.O.FLO as well as the distributed brands of ANTONIO BANDERAS and SHAKIRA.

Moreover, in 2013 the company also entered in the laundry care category with DYLON products.

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