SARANTIS BULGARIA was established in 1994 as the first subsidiary of SARANTIS GROUP in Eastern Europe. The company's portfolio includes a wide range of mass market, semi-selective and selective cosmetic products, personal care products and household products.

The company distributes the own cosmetics brands STR8, C-THRU, BU ELODE, BIOTEN, CARROTEN and ORZENE as well as the own household products FINO and TUB.O.FLO.

Additionally, the distribution agreements with multinational companies such as ANTONIO PUIG, CHURCH & DWIGHT, JOHNSON & JOHNSON, LABORATOIRES INGRID MILLET, LA PRAIRIE GROUP and ITF GROUP strengthen the company's activities in the distribution of fragrances & cosmetics. Indicatively, distributed mass market cosmetics are ANTONIO BANDERAS, PEARL DROPS, ARM&HAMMER, FEMFRESH, NAIR and PIZ BUIN (launched in 2013), and distributed luxury cosmetics are LA PRAIRIE, FRAGRANCES FROM LA PRAIRIE, INGRID MILLET, NINA RICCI, PACO RABANNE, CAROLINA HERRERA, PRADA, VALENTINO, DSQUARED2, BLUMARINE, TRUSSARDI, etc..

Moreover, in 2013 the company also entered also in the laundry care category with DYLON products.

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